Module 0: Orient Yourself to New Law Business Model

This module introduces you to the Life & Legacy program and the resources that will help you prepare your practice and serve your first clients using the NLBM system. You’ll learn how the first 30-90 days build momentum for your progress as a business owner and trusted advisor in your community. We’ll explain how we support your journey to becoming a licensed Personal Family Lawyer as part of a nationwide community with access to shared resources, group coaching sessions, and monthly one-on-one business coaching. By the end of this module, you should have a clearer understanding of the support NLBM offers, both as you work toward your initial developmental goals over the next 90 days and beyond.

Module 1: Understand The Basics of Estate Planning and Why People Do It

In this module, you will learn the fundamentals of estate planning documents, what makes a Personal Family Lawyer® Life & Legacy Planning® Sessions different, and why most plans fail. You’ll be able to identify the errors in existing plans and how to create the plans your clients need to ensure they, their family, and their assets can be properly cared for in the event of incapacity or death.

Module 2: Learn Estate Planning Beyond the Basics

Learn about one of the critical PFL LIfe & Legacy Planning methods that differentiate your services from cheap legal, DIY wills and trusts, AI doc generation, and non-attorneys offering estate planning; The Lifetime Asset Protection Trust (LAPT).  DO NOT SKIP THIS LESSON! Then we cover complexities specific to planning needs of the various types of clients you will serve. Review the planning lessons one-time through in a skimming type fashion until such time as you have a prospect you are meeting with for a Planning Session and you want to dive deeper into the specifics of serving that type of client.

Module 3: Create (or Upgrade) Your Own Estate Plan

You will learn how to create or update your existing estate plan so you can confidently conduct the 3-meeting PFL Client Service System and draft and deliver a PFL-style Life & Legacy Plan with your first two clients. This critical step will help you connect with, relate to, and engage clients because you’ll have a deeper understanding of how Life & Legacy Planning differs from transactional documents-only estate planning and be able to speak from your personal experience of going through the Life & Legacy Planning process.

Module 4: Prepare For and Find Your First Two Paying Clients

In this module, you’re going to prepare for paying clients by writing your new firm story, your new bio, identifying who you serve and where to find them! Your new story will illustrate not only what you do, but also why the traditional model of estate planning is broken and how the ways you practice will result in a dramatically different outcome for your clients (in short, that they’ll have a plan that actually works when their loved ones need it most). By the end of this module, you should be ready for the next steps of building your prospect list and enrolling your first two paying clients.

Module 5: How to Handle Intake of New Prospects

In this module, we’re going to begin to teach you how to convert your prospects into clients who are thrilled to pay you premium fees, and it all starts with how you handle intake. We give you phone scripts to create a strong intake process, and teach you how to get curious with your prospects so you only meet with people ready to do the right thing for the people they love — and how to answer that pesky question “how much does a will cost” so you can shift prospects from thinking about cost to considering the outcome they really want.

Module 6: Prepare to Meet With Clients

In this module, you will receive literally everything you need to get hired every time by every person you sit down with who needs your services. Exciting right? You will also learn how to prepare the meeting folder you’ll take into all of your initial meetings so you are ready to get hired and paid.

Module 7: Practice & Effectively Execute Your Initial Client Meetings

In this module, you will learn the foundations of the PFL Client Engagement System, designed to educate, inspire, and empower your prospects to hire you, and pay you for a great service that will make a difference in the lives of their families, (and their business if you’re in the upgraded business program). It’s time to learn to master the Life & Legacy Planning Session.

Module 8: Create the Right Practice Model for Your Life and Law Practice

In this module, explore the ideal practice model for you, so you know exactly where you are going, and can get there with as little worry or doubt as possible. You will clarify how many clients you can serve and how many prospects you can take through your initial meeting process per month, depending on your team capacity, your time availability, and your technology setup. You will also learn how you can step-by-step increase your capacity over time, if you desire, with strategic investing in your practice until you get to your ideal practice model. You’ll also learn how you can fund and grow your business in a positive way so you can build the law practice model of your dreams.

Module 9: Fill Your Client Pipeline: Marketing Fundamentals

In this module, we’ll explore how to use no-cost marketing to fill your PFL Lead-To-Client Pipeline through our lead generation Playbook strategies. You’ll learn how to network so it works, build awareness of your practice online, generate curiosity in your services, follow up, and add value to other professionals you network with so they refer clients to you in the right way to avoid wasting your time, or theirs.

Module 10: Virtual Office

In this module, you will receive the resources and teachings needed to make your law practice virtual; from lead generation to virtual signings. You will learn how to build community and attract clients to your business online. You will also be given resources to support you with educating your community through webinars and social media content. Finally, you will understand the ins and outs of running a virtual law practice that can thrive sustainably into the future.